Cannes Lions
OGILVY BRASIL, Sao Paulo / DUPONT / 2009
Overview
Entries
Credits
Execution
Since this is a very sensitive subject, we decided to treat it lightly by using plastic arrows from toy guns.
Outcome
In a period of 29 days, more than 12,000 arrows were taken from the car. And during this period, the promoters managed to talk to more than 14,300 people and they handed out more than 16,200 brochures.
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