Cannes Lions

CAR CRASH LIVE BROADCAST

DRAFTFCB MEXICO, Mexico City / RED CROSS / 2014

Awards:

1 Shortlisted Cannes Lions

1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

Because it is a surprising thought, besides being based on real data that happened at that time. Giving a sense not only of awareness but of the need to donate.

Outcome

Thanks to this action, 32% out of 1,300 accidents that happened during the the Kick Off activation, emerged from anonymity.

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