In 2004 Powszechny Dom Kredytowy (PDK) had been a new player in the Polish market of car credit loans. Today PDK is one of the premier companies in that field in Poland. In 2005 they expanded their offers - and our aim was to show their new products - mortgage and cash credits. Our second objective was to provide new ways of buying PDK services using the ad form itself (banners, toplayers, etc.) placed on other sites other than www.pdk.pl. (This enabled the public to get credits, mortgages and loans directly through banners located on specific websites selling cars, goods or houses).