You can tell somebody who spends too much time at the repair shop. Automovil Bolivar's guarantees original spare parts and certified repair shops.

We decided to show how people who didn't have the service would experience the World Cup. For this, we took several real life mechanics and made them famous. We made them the stars of the World Cup. We made an album with stickers that resembled the actual World Cup 2006 album. In this album, the players were these mechanics.

Investment was very low and it generated an increase of 30% in calls to Bolivar Insurance's Call Center, and an increase of 17% in car insurance sales.