Cannes Lions
LEO BURNETT COLOMBIANA, Bogota / BOLIVAR INSURANCE / 2007
Overview
Entries
Credits
Outcome
By the end of 2006, the assistance line for Seguros Bolivar increased its number of call received by 60%, which means that the service has now been taken by almost 90% of actual home policy owners.
The 24 hour electrician service is now one of the most powerful arguments the company has for policy renewal in the current year.
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