The creative solution was based on a very unusual database information. In our country it is very popular for people have pets like birds, turtles, ferrets and so on. And due to our very complete database, we used this information to create a very funny direct piece.

As we know which pets clients have in their houses, we created illustrated plates depicting their pets, showing that people who have SulAmérica Home Insurance do not need to have watch dogs to protect their home.