Cannes Lions
JERLOV KOMMUNIKATION, Gothenburg / VOLVIA / 2008
Overview
Entries
Credits
Execution
Volvia only insure two kinds of car brands - Volvo and Renault. That allows them to put extra effort into making the owners of these two brands feel better than other car owners. Therefore, we made all the entrances and exits into axes.
Outcome
Approximately 7000 car owners were in contact with the event during the campaign period. The event was also getting lots of publicity.
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