Cannes Lions
HILL HOLLIDAY, Boston / LIBERTY INSURANCE / 2011
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To actively support their corporate ethos and brand platform of "responsibility," Liberty Mutual created the national "No Phone Zone" initiative to raise awareness of the dangers of distracted driving. These online videos were apart of this initiative and were featured on a Liberty Mutual sponsored site called ResponsibilityProject.com, as well as inserted into the iPad advertising platform within a TIME Inc. application.
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