Cannes Lions
CRAIK JONES WATSON MITCHELL VOELKEL, London / FIRST DIRECT / 2006
Overview
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Credits
Outcome
Charming the pants (or socks) off prospects with an impactful pack paid off – ROI was 64% higher than the lower cost control; we doubled responses and upped conversion by 37%. Even the call centre staff received ‘thank-you’s’ from new customers; creating such a stir that they had a sock puppet making competition!
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