Cannes Lions
EURO RSCG COLOMBIA, Bogota / BBVA / 2008
Overview
Entries
Credits
Execution
This loan is so easy to get, that you can even see you in your next new car.Having this in mind, we used non-traditional out of home advertising at bus stops, placing mirrors, allowing people to look at themselves in their new car.
Outcome
The idea is increase the loan vehicle request, taking advantage of the best credit rate in the market.
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11 items