Cannes Lions

CAR LOAN

EURO RSCG COLOMBIA, Bogota / BBVA / 2008

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Overview

Entries

Credits

OVERVIEW

Execution

This loan is so easy to get, that you can even see you in your next new car.Having this in mind, we used non-traditional out of home advertising at bus stops, placing mirrors, allowing people to look at themselves in their new car.

Outcome

The idea is increase the loan vehicle request, taking advantage of the best credit rate in the market.

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