Cannes Lions
Y&R SOUTH AFRICA, Cape Town / INVESTEC / 2016
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A title appears: Investec presents: AN OUT OF THE ORDINARY STORY
We follow Lindiwe Zondo's journey from her early school days, growing up and travelling in a South African township to her stratling success at her University graduation. The story is narrated in the form of an equation, telling us in the form of a sum, that despite coming from nowhere and having to undergo great sacrifices and hardships, Lindiwe became a top graduate thanks to her ‘Ambition’. By working harder and smarter than anyone else, with the help of Investec’s Promaths extra tuition program, she excelled not only in Science and Mathematics, but earned herself a degree in Engineering too. A fantastic accomplishment. The story ends with a title that asks: How ambitious are you?
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