Transmit distributors how important it's to place product on the shelf properly to improve sales, we turned round a popular saying using this message in the box: 'It’s said that it’s very difficult to find a needle in a haystack'. On opening the box, target found a needle that could be easily made out in a haystack.We wanted to get a visual impact to transmit a clear message: if something is placed in an outstanding position it is easier to find.Also we proposed a game about placing some stickers about the lubricants on an imaginary shelf to get a trip.

100% of petrol stations participated in the 'sticker game' included in the mailing action and they 'arranged' their shelves properly too.