The Fiat Punto in Argentina was the promise of the arrival of a different type of car in many aspects. The Punto is the superior car of its category.

The goal was to communicate the launch of the Punto and try to express what people from 30 to 45 years of age feel when they see the vehicle, in a different and inexpensive manner.

To achieve a credible design of a can, the 3d texture of a real one was copied and printed on a 34 x13 cm sheet of paper. The extremes were later glued together forming a cylinder, very similar to a real can.

The info and picture of the vehicle were printed in the inner side of the brochure. Tabs with adhesive tape were added to the bottom part of the "cans" to stick them on the roofs.

The visits to the dealers after the action increased 35% (the cost per contact was u$s 0.6894) and the sales forecasted for the Fiat Punto were improved 19%.

The budget allotted for the making of this action was u$s 13,788, used to print 20,000 cans.