Cannes Lions

SMART FORFOUR

SPRINGER & JACOBY WERBUNG, Hamburg / SMART / 2005

Film

Overview

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Overview

Description

With the number of women at the Geneva Motor show exceeding the number of cars, the smart booth stands out almost as much as the Forfour presented there: a glorious car without a single female adornment. Shot on location using a handycam, the commercial shows nothing but the naked truth.

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