A true story which demonstrates the essential role a remote petrol station can play in peoples’ lives.

Filmed in the snowy north of Norway, ‘The Reindeer Princess’ tells the story of Anne, a young woman growing up in Norway. Against the odds, she has become the world’s number-one reindeer racer and gained acceptance in the traditional community where she lives. Amid the snowscape, we see footage of an Esso service station providing a connection to the outside world for the people who live in this remote place.

By placing the film in peoples’ Facebook feeds we were able to reach our audience in an environment in which they are happy spending time, and where they are actively seeking content to enjoy and share.

The festive period is an important time for the business, with people visiting friends and family, and it was also the perfect time of year to bring the story of ‘The Reindeer Princess’ to our European audience.

‘The Reindeer Princess’ showed a very human side of Esso, and started a dialogue with our social audience – the strength of which we hadn’t seen to date.