Our client’s customers are men refurbishing cars, professionals as well as a large group of enthusiastic amateurs. There are places where you meet both of them at once: at workshops and specialized shops. So we developed a sticker promotion to be displayed at these special locations. In order to acchieve a high circulation among our target group, the stickers were available free of charge.

The promotion was a big success: the customers liked the headlines so much that they distributed the stickers to all their buddies. Within a short period of time the shops and workshops ran out of stock and asked our client for extra supplies.