In press: Post-it Notes attached to articles about healthy diets and fitness; Pictures of the Caramulo attached to similar articles or ‘special buys of the month’. Articles about the advantages of the Caramulo spring water to promote the well being and balance concept.

Water packaged like a perfume was offered in the sampling operation with Perfumes & Companhia.A sophisticated image of water was perceived, more than just another water to quench your thirst.

In relation to their image, the brand was able to transmit values of well being, a healthy balance, nature and beauty.