On the returning day, an innovative press campaign was created with 'Metro' (free daily newspaper).A fake cover was specially designed for Super Bock with 2 purposes: an invitation to fans to come and show their support at the airport, a welcome poster to be used during team arrival, congratulating the effort in the World Cup.In addition people dressed with branded t-shirts distributed the newspaper and invited others to join the crowd.

With only one press support Super Bock got a very high medium exposure.

The brand was identified in 27 news. 10 minutes and 55 seconds on TV.More than 2800 view on 'Youtube'The brand achieved a ROI three times higher than the budget spent on this campaign.