The brand took to the streets interviewing people, using the same actor from the two standard advertising spots (Christmas & New Year).On the streets, the actor’s nature of being able to put the people at ease when talking about their XL wishes created hilarious and creative moments.The brand's image is associated with being always present in the best moments of people’s lives.

In the first week of 2006, Super Bock reached the highest spontaneous advertising recall indexes on TV of the last five years.