CARE, a humanitarian organisation that fights gender based violence used this ancient media channel to erect a never before seen Pandol. Instead of the traditional stories people expected to see, we highlighted the key areas where women’s abuse takes place.

It would be the first time anyone saw the potential in Pandols as a powerful media platform to deliver a timely, socially relevant message through a culturally significant event.

Our unique Pandol attracted a captive audience of millions of Sri Lankans who absorbed its teachings. We made millions see the light on women's abuse without even preaching a single word.