When people like an organization such as UNICEF on Facebook, some believe that it is equal to donating money. Although, likes can’t buy vaccine. This indicates that Facebook likes is becoming a new currency.

How can we show likes are not currency?

By placing this new currency in environments we all recognize. We took the facebook like-thumb to the physical world and showed Swedes that it is not an actual currency. By using humor, we highlighted an important subject.