Cannes Lions

CARITAS APPEAL LINE

JWT/CORPORACION, Montevideo / CARITAS / 2009

Film
Film
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A TV commercial for a Non Profit Organization where, on the receiving end of a standard donation call, instead of having a voice mail operator, the actual beneficiary is the person who answers the phone as a way of illustrating how contributions go directly to those who need them.In this spot we see a homeless man answer a rigning phone. Super: Your help straight to those who need it most.

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