In order to introduce the new collection of the brand, a multimedia website has been created that, apart from the collection microsite, includes value added contents for the target. The concept around which the site is focused is the 'ego', presented as the centre of the Caroche universe. Due to it the navigation has been designed to go around the man’s body, beginning at his navel as a symbol of the 'self-centred ego'. In that very point the collection microsite is located. The rest of the man’s body gives access to other contents of interest to the brand’s target.