Results after a month include a 320% increase in Peugeot´s Panama Facebook fan-page and a 182% increase in Twitter followers.Average time spent on site went from 4.30 minutes to 24.30 minutes per person.Also, Peugeot Panama built on the brand´s TOM worldwide. Becoming one of the first well known brands to experiment in a cool and interactive way on Pinterest, the hottest social network in 2012, the brand generated tons of media impressions and blog reviews (some of them including Mashable, Ad Age and Econsultancy), and countless tweets expressing how clever and well-executed this was.