Find a creative way to inform the German MINI community about the launch of the new powerful MINI John Cooper Works.

The media was to be a mailing.

Provide detailed information about the MINI John Cooper Works by focusing on the main benefit 211 HP.The target group consisted of MINI fans throughout Germany.

Post Scriptum (PS) and horsepower (In German: Pferdestärke / abbr.: PS) have the same abbreviation (PS) in German.The MINI John Cooper Works has unbelievable 211 HP (In German: 211 PS). That’s why our mailing has 211 PS, too.Each of the 211 PS communicates another feature of the MINI John Cooper Works and entices the reader into learning more about it and to take a test drive.

The target group showed great interest for the MINI Cooper Works.Numerous people registered for a test drive.Orders of MINI John Cooper Works Models in advance.