Inspired by a survey that revealed new parents drive 1,300 miles a year driving their children to sleep, ‘The Fatherhood’ enabled us to showcase the car during a refreshingly honest journey through the mind of a new Dad.

The Fatherhood is an original music track with original lyrics. It was written and composed especially to go with the spoof music video - The Fatherhood. The track is inspired by 80s New Romantic music - just the sort of thing that the new dad in this film would have listened to in his younger, single, simpler, child-free days...

Fiat 500 maintained its position as A-segment leader, exceeding budgeted volume targets.