The challenge to generate a differentiated experience through an interactive and impressive model was responded joining three factors: usability, possibility of using event when disconnected and that can also be used as an independent tool in the exhibition environment. In addition to that the choice of the outlet was decisive and beyond metrics that compose a rational media point of view. This is because of the target perception proposed that tends to be more friendly and provocative than other traditional outlets that explore a more serious content or even 100% focused on the automotive audience.

We developed a fun and interactive way to demonstrate how the UVS Renault can transport any load. In the U Load Ad game, all pieces were different examples of cargo. At the end, an invitation to either restart the game or build the most appropriate UV was displayed.

Headline: Load any cargo, including yours.

The results shows that this friendly ad that draws the curiosity of the internet user generates great feedback. More than 70% hits generated with an effective participation in the game. Over 50% replayed. The average time on the ad game was 3 minutes. More than 40 % migrated to the Renault website interested in knowing more about the model advertised. In addition to an excellent usability, the piece offered a positive scenario to generate leads, increasing the visits to the website about 10% since the launch. People impacted by the ad game could attest to the vehicles proficiency by themselves.