End of 2021, Renault launched its merchandising online store "The Originals Store Renault", showcasing, selling, and delivering worldwide the miniatures of Renault’s most iconic models.

Conceive a social media campaign raising awareness on the online store and showcasing a selection of the most iconic miniatures. Take the opportunity to revive the love for the brand and passion for cars.

Drive direct traffic on the online store.

Increase the purchase of Renault merchandising online.

Production of the visuals and their animation in full 3D: 6 000 €

The three visuals show three different iconic models: R4, R5 Turbo and R12 Gordini. They were used in social media across 30 markets, first as static posts, and then as Instagram stories. Each asset is redirected directly towards the online store.

• Brand relevance

With « Voitures à Vivre », Renault has always held a unique position in the automotive landscape and in people’s hearts. So, when Renault launched its new merchandising online store "The Originals", showcasing miniatures of Renault's most iconic models, we saw a perfect opportunity to revive the love for the brand and the passion for cars. With a series of strong visuals, we wanted to awaken childhood imagination. Forever kids!

• Target audience (consumer demographic / individuals / organisations)

Fans and followers of the Renault brand on social media.

We produced the visuals in full 3D to allow us to scale miniatures of real cars in a hyper-realistic way. Situations taking up the codes of action films (jumps, slippages ...), in sets inspired by 3 major cities, San Francisco, Chicago and New York.

Published in 30 countries, the 187 posts generated 2M impressions without a media boost. There were 17K interactions, hence a 1,66% virality rate vs. a 1,2% benchmark FY2021.