Cannes Lions
SAATCHI & SAATCHI SIMKO, Geneva / CARLSBERG / 2008
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Carlsberg now does Carlsberg Lite, a low calorie beer for men who take care of their bodies and who want to look good. The creative idea bases itself on the already established ‘don’t do’ platform to launch this new beer while taking the concept one step further by sharing with the consumer what carlsberg ‘do do’.
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