To promote the fact that you could win a Sky 3D TV on crates of Carlsberg, in keeping with the current “Carlsberg don’t do… but if they did…” campaign, we decided to create the world’s best 3D Advert.Aiming at the male 18- 34 market we decided to use everyone’s favourite pin up Kelly Brook. Kelly appeared to come out of the screen live in a Clapham cinema handing out cold Carlsbergs to a gob smacked audience.