Concept:Carte D’Or helps you to be the creator of perfect dessert solutions and experiences - Imagine by Carte D'OrImplementationThe below the line plan included:- strong instore promotions and sampling - cooker tour by POS around the country- partnership with cross promotion products like: Bacardi Martini and Luminarc- receipts to be distributed by several channels, in and out of home- RP Event with VIP's/opinion leaders and cookers- Press inserts with receipts- Development of an online site and a national contest about best receipts.

Quantitatives: Carte D'Or gaining share in a familiar dessert market with value growing at 5% in value vs. Ytd 2004Qualitatives:Nowadays the brand is considered as a Creator of Dessert Solutions and Experiences and has a higher quality image.