Eurobest

Castorama - Castor

PUBLICIS CONSEIL, Paris / CASTORAMA / 2021

Film
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Overview

Entries

Credits

OVERVIEW

Background

Castorama shops are based in France. Every French knows Castorama but doesn’t necessarily know the meaning of “Castorama” and its deep rooted origins in French culture and history. Being Castor is more than being a DIY expert, it’s a state of mind :" you always want the best for your house and for your family like the castor (beaver) itself".That’s what’s explained in the film and it also incite people to do the same and awake their inner beaver.

Execution

BT Express “Do it till your satisfied” fits perfectly in the meaning of what we want to say in the film: Restart everything you’ve done if you think you can make it better.The song is joyful, it provides a feel good vibe on the story, it starts just with a drum beat to get you in the mood with no rush. Thanks to this funky beat we were playing on set to make everything to stick to the rythm : when the character walks in the Castorama alleys, when he hits the hammer, when he moves his feet in the bathroom, when his tail swings left and right.

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