Cannes Lions
DUVAL GUILLAUME MODEM, Antwerp / CENTER PARCS / 2012
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Center Parcs is the market leader for short term cottage letting in the Benelux.They asked us to develop a campaign that would differentiate them from their competitors.We took this literally and launched the "discover the 29 differences"-campaign and stressed one individual difference in the ATL campaign.This movie shows the clear benefit of a Center Parcs holiday, being holidays with a 100% focus on safety. Which is very important for families for children.
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