Our objective was to stimulate pre-awareness instead of getting users to click-through to deeper content. Injecting life, personality and verve into a movie industry one-sheet is just the tip of the iceberg of what the pre-awareness campaign for Nutty Professor II: The Klumps accomplished. Users happily encountered a cast of characters they already enjoyed from the last film. "Sherman, Sherman, Sherman" resounds from the screen as lovable Eddie Murphy gets so big he literally shakes the browser, prompting talk value, as well as riveting those eyeballs that are so important to a pre-awareness campaign. Click-through numbers were average for a Unicast interstitial: 3.73%. Viewers came out to see the film and that, as always, is the ultimate goal.