Argentinians waited 36 years to see their National Team become World Champions again. In a country where football plays such an important role in people's lives, this felt like an eternity.

That explains the 5 million people flooding the streets of Buenos Aires in the celebrations.

And it also explains why every Argentinean wanted a souvenir of such an important day. So Adidas, the official sponsor of Argentina’s National Team, decided to give them the opportunity to make their own souvenir.

In the very last minute of extra time in the World Cup final, Argentina almost lost everything. Kolo Muani was left alone in front of Dibu Martinez, the Argentina goalkeeper, who extended his body to block the shot and give his team a chance to win the cup on penalties. To win their third star.

The photo that immortalized that moment also immortalized the pose of Dibu, who happened to be stretched out in the clear shape of a star.

Then, for the first anniversary of the championship, adidas, official sponsor of the Argentine national team, gave people the possibility to draw the star themselves by joining dots around the picture of Dibu Martinez, and thus have their own personalized poster to keep or hang in their homes.

Honestly, every single Argentinian was a target of this campaign. Every one of the 46 million were thrilled to be world champions. That being said, this campaign was mainly advertised in newspapers and sports magazines and areas with large concentrations of people, especially near places where sporting events are common: football stadiums (in front of River's stadium in Nuñez and Boca's stadium in La Boca, among others), clubs and parks. It also had a digital version, in which people were able to draw their own stamps on their Instagram stories and share them, greatly increasing the reach of the campaign.

Across the entire campaign, we reached more than 30 million people and achieved 19 million views on social media.

Even Dibu Martinez, Argentina's goalkeeper, himself shared the campaign in his stories.

And the best result, both for us and for the people: hundreds of thousands of original outdoors, prints and stories made by football fans.