We intervened in its totality within the normal issue of a transgressor and alternative magazine that is very popular among young people. We concentrated all of its contents on sports, and we managed that the Adidas brand would appear in each of the 65 pages of the magazine; making a very clear point that nothing is impossible if one sets one’s efforts to make it happen.

We communicated the spirit of the Adidas campaign: Impossible is Nothing.We took over a magazine filling it with Adidas content and its ads exclusively. We blocked off all of the regular advertisers’ and sponsors’ ads, never done before in Chile. We achieved communicating the worldwide concept of the campaign in such a way that the magazine became a presentation item at Adidas’ stores in Chile.