As a new product our initial launch for Investorville was supposed to be quiet, but word got out. In the ensuing PR storm, we received over 150 mentions and were featured on breakfast TV.Driven by this, and through social referrals we experienced strong traffic to the application with very little media spend. To date, we’ve achieved over 23,000 players, each playing an average of 2 games.But the best bit, since launch 613 players have gone on to arrange a loan with CBA, that’s 307% over our target and proof that playing a game can really change people’s behaviour.