How a bunch of leaves left its mark on commuters.

To show the healing power of Vaseline, we put it through the toughest demo yet; in a medium difficult to ignore.

Simulating how skin fared against the elements, we covered a billboard with leaves. One side was protected with Vaseline Petroleum Jelly, the other side was left exposed. During the hottest time of the year, the unprotected leaves wilted after a few days.

1,036,889 commuters witnessed the change. That's a 100,000% increase in reach vs. regular sampling demos. Proving that product demos can still be attention grabbing and effective.