We created a 100+ page book entitled "Don’t Break Up Over Email" - which was a joint entrepreneurial venture between the agency and client with profits being split down the middle.. This book is a primer on how to act in the wireless world. From new slang, to work, to dating, to sex, to ring tones and drunken dialing, we covered every element of modern communication and literally wrote the book on what to do and what not to do. The book was distributed and sold in Helio’s stores, kiosks and other stores and boutiques that sell novelty books.

The campaign has been an undeniable success. The client experienced increased traffic to its website, increased inquiries about the New Social Etiquette and all signs point to the book selling out of the initial print run.