Enjoy a silent party with DJ’s music via Sony headphone! Everyone loves music but their playlists are different. To generate buzz, we hosted the first silent party in the most trafficked street in Hong Kong to provide a ground breaking, innovative but private experience to all people.

Social celebrities attended the party to help boost our campaign awareness. Announcements were made on their profile pages to invite fans via Facebook and Weibo to attend the surprise event.

Discover an all-new experience with the exclusive Balanced Armature. Only from Sony Party!1) Download the music app2) Enjoy our party3) With Sony Headphone

1) Over 50,000x traffic with 100x participants.2) Free PR coverage in news portals with over 100,000 pageview3) People talked about it in social media with over 600,000x pageview coverage 4) Be the no.1 recommended video in YouTube chart with over 30,000 page views within 2 days5) Last but not least, It double up the sale qty with 230% increased on sales amount and 15% higher than the original sales target