The Strategy:Empowering consumers - Putting them in front of the brand…only at Shufersal.The BIG IDEA:A personal Telma cereal box:For the first time ever - you can get your own photo on your favourite cereal box.The Implementation:Pick, Pic & GoWe set up a "studio" near the cereal aisle and asked buyers to take their picture for the box.The consumers were asked to PICK their favourite cereal, have their PICture taken, dedicate the picture to a loved one, and then receive a package covered with a lifelike sticker and GO.

- Telma cereal sales grew 15% during the activity.- Shufersal shoppers enlarged their Telma products basket by 200% to get more personalised boxes. - Shufersal has expressed its satisfaction with the campaign, which led to an excellent relationship with Unilever.- And finally, a non-quantitative tit-bit: many people will cherish their cereal box forever, because THEY'RE ON IT!