Spikes Asia
HAKUHODO INC., Tokyo / NTT DOCOMO / 2017
Awards:
Overview
Entries
Credits
Background
Fake news has become a serious problem not only in politics, but in many other fields such as health, economy, and etc. “d magazine”, one of Japan?s leading magazine subscription app, decided to try to prevent the spread of fake news by spreading reliable information before anyone else could.
Execution
We extracted the talent’s 3D scanning data, texture, facial expression patterns, and voice data, and integrated these with the latest lip sync technology to enable production of headline news videos anytime, in real time, even without shooting.
Every day we got headlines before anyone else and produced the videos within 48 hours. These were shared on social media and promoted as banners.
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