As part of its efforts to promote a recycling-oriented society, NTT Docomo started bike sharing service.

With the government focused on reducing Japan’s environmental footprint, a plan to greatly increase

the number of bicycle sharing stations was announced, and bicycle sharing is now becoming rapidly

widespread.

The STAMP BIKE promotion was carried out to communicate the DOCOMO BIKESHARE vision.

This environmentally-friendly advertising was achieved using special bike tires that leave a stamp-like pattern on the ground whenever the tires are wet.

In Japan, NTT Docomo is well known as a telecommunications company, but its efforts to promote a recycling-oriented society are almost completely unknown.

More people needed to know about the DOCOMO BIKESHARE bicycle sharing service and how it is helping create a more environmentally-friendly society and helping Japan achieve its SDGs.

For this environmentally-friendly advertising, a STAMP BIKE bicycle was developed which uses special bike tires that leave a temporary, stamp-like pattern on the ground whenever the tires are wet.

Within a single day, the bicycles are ridden to and from numerous locations throughout the city.

This promotion is also the first time in the world bicycle tire marks have been used for advertising, a fact which caught the attention of more than 300 media outlets, including television, newspaper and online, who helped deliver an advertising impact of over 170 million yen.