Cannes Lions
DENTSU INC., Tokyo / NTT DOCOMO / 2018
Overview
Entries
Credits
Description
We developed a device that helps parents and children put away their smartphones and enjoy conversations during a meal. We created a miniature world in which miniature people perform maintenance work on smartphones. We also included various effects to make it more interesting. If you open the crochet-type lid and insert a smartphone, the device will start charging and sanitizing the smartphone. It also comes with a mechanism that senses the volume and pace of the mealtime conversation and increases the rate at which the smartphone is charged and cleaned as a conversation around the table picks up, making family mealtimes lively and engaging!
Execution
On March 30, 2018, a demonstration experiment was conducted at a restaurant in Tokyo (Pagliaccio Fukagawa).
We invited 13 groups of families to do it.
Outcome
"I checked the schedule and used smartphones even during a meal.
Although there are occasions when we need to use it unavoidably, I wanted to take care in the future", "I realized that I had made my child feel lonely" The participating family said.
We succeeded in manifesting consciousness to look at the smart manor during the meal.
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