Cannes Lions
TBWA\SANTIAGO MANGADA PUNO, Makati City / PEERLESS PRODUCTS MANUFACTURING CORPORATION / 2014
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The task of the materials is to communicate Champion Infinity Detergent’s superior stain-removing powers. Even the most stubborn stains don’t stand a chance against it. The eulogies are meant to signify the death of these stains as the detergent lays to rest all the problems that they present to clothes.
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