We created a film to bring the attention of the market towards something they prefer not to see. We collaborated with Russian Director Nikolay Lariontsev and a macrophotographer from the Philippines to film growing fungi on micro timelapse.

Working with 12 hazardous species of fungi that can live on fabric, the Mycologist designed their interactions to form unique landscapes.

Champion Infinity Indoor Dry grew by 13.98 % on the first 2 weeks of airing, becoming one of the fastest growing detergent brand in the market. Almost as fast as how fungi grow.