Banana ketchup is a kind of ketchup that is common in the Philippines. Because of its sweet taste, Filipinos like banana ketchup more than tomato ketchup.

Initially, we created a series of large 3D in-store ads that showed stains being lifted off from clothes. It was a simple way to explain CHAMPION INFINITY’s complex stain cleaning power to the buying public. The 3D concept will also appear as multi-page fashion editorials in leading lifestyle magazines. Other channels for the idea are currently in the works.

The effort was well received by major retailers, who have long encouraged advertisers to create engaging, less passive point-of-sale materials. Lifestyle magazine editors have also welcomed a 3D fashion editorial concept. To date, CHAMPION INFINITY’s single-minded proposition of superior technology has generated a 3.7% increase in trial and improved its repeat purchase rate by 37%.