Cannes Lions
ALPHA245, Kuala Lumpur / ALPHA245 COMMUNICATIONS SDN BHD / 2013
Overview
Entries
Credits
Execution
The revision to the game made it more exciting as it now takes a faster time to reach the top. The message of 'changing the game in order to reach the top faster' was reinforced each time the game was played during the 2-week festive celebration.
Outcome
A total of 300 packs were sent to both the existing and potential clients of the Agency. Of that number, 37 were sent to various individuals in 8 different companies as new business packs. As a result, the Agency managed to secure one piece of new business and is currently in talks with another 3 companies and exploring opportunities to work together.
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