Cannes Lions

CHANGE THE GAME

ALPHA245, Kuala Lumpur / ALPHA245 COMMUNICATIONS SDN BHD / 2013

Presentation Image
1 of 0 items

Overview

Entries

Credits

OVERVIEW

Execution

The revision to the game made it more exciting as it now takes a faster time to reach the top. The message of 'changing the game in order to reach the top faster' was reinforced each time the game was played during the 2-week festive celebration.

Outcome

A total of 300 packs were sent to both the existing and potential clients of the Agency. Of that number, 37 were sent to various individuals in 8 different companies as new business packs. As a result, the Agency managed to secure one piece of new business and is currently in talks with another 3 companies and exploring opportunities to work together.

Similar Campaigns

6 items

The Decade Wrapped

SPOTIFY IN-HOUSE, New york

The Decade Wrapped

2020, SPOTIFY

(opens in a new tab)