Climate change is among the world's biggest challenges, limiting our prosperity by affecting our food supply, the places where we live, the air we breathe and the water we drink.

Climate scientists have agreed that the issue is real and action is required, but sceptics fuelled confusion and controversy around the release of a comprehensive climate report six years ago.

In 2013, the UN Foundation gathered allies to help change the narrative around science and climate change in conjunction with the most recent report. As their partner, we work to improve the course of conversation and generate positive coverage.

The global consortium we created is helping support the report's release in 10 countries to ensure that consistent, scientifically based messaging reaches target audiences. Our teams monitor target-market coverage for a branded daily report.

We developed media curriculums and implemented them with 200-plus scientists worldwide thus far, then pitched the scientists as local resources to comment about the report's first two phases (phase one result: 412 million media impressions with 85 percent sustained, on-message positive coverage and 10 percent neutral--versus 61 percent positive the previous half-year).

The release of the second phase received unprecedented coverage and, according to an executive with the global report's organization, "by every account must have been one of [our] most impressive launches ever."

Our agencies also launched Climasphere.org, a first-of-its-kind online resource designed for climate change influencers, and a digital strategy that enabled #climateimpacts to be among the top Twitter trending conversations during the second phase's release.

To begin, our teams undertook intensive media monitoring of climate change coverage in each target market, curating it into a branded "Climate Clicks" daily report since May 2013. It helped us understand media and influencers and what interested them.

We developed specialized media curriculums with the foundation and implemented them with 200-plus scientists. After the sessions, where we helped the scientists champion the science in a language people understood, we matched them to media teams, who pitched them as local resources to comment about the first two releases.

Ahead of the September report, we launched Climasphere.org, a comprehensive hub providing resources and materials to a specific audience of climate change influencers for sharing.

Climasphere includes top global stories, infographics, papers and exclusive posts from prominent climate thought leaders we recruit. We also amplified information housed on the site through social platforms and helped #climateimpacts be a top Twitter trending topic.

In September, outlets worldwide featured the scientists for 412 million media impressions; through February, climate change has received 85 percent sustained, on-message positive coverage - versus 61 percent the previous half-year.

Climasphere launched with an exclusive from U.S. Secretary of State John Kerry and has 20,000 monthly visitors from climate influencers and a direct social reach of 8 million plus (#climateimpacts stories resulted in an additional 190 million–plus Twitter reach).

More than 100 organizations have joined with our consortium to present a united communications strategy.

The first phase findings were covered by virtually every major media outlet worldwide and Chinese President Xi said, "We have already taken many measures and will do more in the future."

The second phase had even more impressive coverage, reaching in excess of 1 billion people and 90 percent positive (further data unavailable at deadline); afterward, the World Bank president tweeted, "[This] report confirms that #climatechange is more certain than ever."

The conversation is shifting.