By fitting in, you actually end up standing out.

Inspired by native content on digital we used the concept for the first time on television. We used the most popular show of Chotta Bheem, a huge craze with Indian children and fitted our story-line into his story-line.

His adventures had a new destination “Choco land” instead of “Dholakpur”.

His love for “Ladoos” was replaced with love for “Chocos”.

With a 6 month long content unity scripted into the show we were able to bring alive "Coco and Chocoland". Along with Chotta Bheem, kids had another mascot that they found endearing.

6.6 million kids befriended our mascot Coco and engaged in his adventures through the magical world of Chocos i.e. Chocoland.

90% viewers rated the episodes as 'extremely likeable'.

Chocos association with Coco saw a 100% increase among Pogo viewers.

We saw a 60% higher delivery on TVR’s for original episodes while the repeats delivered 80% higher than the regular Chotta Bheem episodes.

The co-scripted series ranked amongst the top 3 shows on the channel and has become part of the channel credentials for content marketing.